Redundancy and Entropy

Redundancy is when a media product or text is expected and predictable, conveying a conventional message that would not shock or surprise its audience.

Entropy is when a media product or text is highly unexpected and unpredictable, giving its audience something to take an interest in as it is out of the norm.

The video I am looking at, Arctic Monkeys - When The Sun Goes Down, is mostly redundant as the video is mainly illustrative and the shots are to be expected. Despite this, some scenes in the video are entropic as they have little relevance to the audio and are unpredicted to appear in the video such as the main actress wearing a tutu.

Andrew Goodwin's Analytical Framework

Music Video -

Arctic Monkeys - When The Sun Goes Down

http://www.youtube.com/watch?v=EqkBRVukQmE

Synaesthesia

The video is illustrative with the visual responding directly to the audio

As here, the music is building and the tempo is increasing, the shots are becoming shorter, changing quicker and the camera is handheld so the shots are unsteady making it harder to        focus on what is in the shot.

The grain of voice is quite rough and sounds as if it is a live performance, this is reflected in the visuals by the handheld camera and almost 'gritty' shots making the video appear unprofessional and 'thrown together'.

The mode of address of the actors in the video are both kept within the fictional narrative of the video and directly addressing the camera and therefore the audience. 

Mode of Address within fictional narrative

Mode of Address directly at camera

Narrative and Performance

The video is 100% narrative with no aspects of performance within it, because the video is a complete narrative of the audio, the visuals give the song anchorage making it difficult for the audience to connote any other meanings from it. The narrative of the video has the same function of a TV advertisement but does not have the same form and is therefore dissimilar to TV adverts. The visuals in the video are quite clear but keep some elements of ambiguity such as the main actress eventually ending up in a tutu and bright clothes to keep the audience watching the video repeatedly, trying to make the purpose of the visuals make more sense.

The video communicates the authenticity of the artist as said earlier, the grain of voice is rough and sounds live and the visuals respond and relate to this by being messy and giving it a 'home made' look.