Tuesday, 18 September 2012

Redundancy and Entropy

Redundancy is when a media product or text is expected and predictable, conveying a conventional message that would not shock or surprise its audience.

Entropy is when a media product or text is highly unexpected and unpredictable, giving its audience something to take an interest in as it is out of the norm.

The video I am looking at, Arctic Monkeys - When The Sun Goes Down, is mostly redundant as the video is mainly illustrative and the shots are to be expected. Despite this, some scenes in the video are entropic as they have little relevance to the audio and are unpredicted to appear in the video such as the main actress wearing a tutu.



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